---
title: BMW AR Ride CES2024 - Joseph Wu
site: Joseph Wu
site_url: wujoseph.com
description: A collaboration with BMW AR Research to develop in-car AR experiences using XREAL glasses and 6DoF tracking, showcased at CES 2024.
page_type: landing
url: https://wujoseph.com/work/bmw-ar-ride
date_modified: 2024-05-22
---

> Featured at CES 2024, the BMW AR Ride project integrates the XREAL glasses sensor stack directly with BMW vehicle systems to deliver stable, immersive content during motion. By utilizing 6DoF (Six Degrees of Freedom) position tracking and interior camera systems, the technology maintains high-fidelity AR experiences even in low-light environments. This research focuses on transforming the in-car experience through advanced productivity, navigation, and entertainment use cases.

# BMW AR Ride CES2024

CES 2024 featured Joseph Wu’s collaboration with the BMW AR Research team to design and develop cutting-edge AR/VR use cases for in-car experiences. This project leverages BMW's AR technology to provide passengers with personalized and immersive content.

The work focuses on leveraging BMW's AR technology to enhance three specific areas:
*   Productivity
*   Navigation
*   Entertainment

## Team

The BMW AR Research team integrates the XREAL glasses sensor stack with the car system to facilitate immersive passenger experiences. This technical framework utilizes the interior camera to track the device's 6DoF position within the car's space.

| Technical Specification | Detail |
| :--- | :--- |
| **Hardware Compatibility** | XREAL glasses sensor stack integration with car system |
| **Tracking Technology** | Interior camera-based 6DoF (Six Degrees of Freedom) position tracking |
| **Performance Stability** | Reliable AR delivery during motion and low-light environments |

This integration ensures stable AR content delivery in XREAL glasses. The system maintains tracking accuracy and visual stability even during vehicle motion or in low-light environments.

## Frequently Asked Questions

### What AR technology was showcased by BMW at CES 2024?
At CES 2024, BMW showcased an AR system developed in collaboration with the AR Research team that integrates XREAL glasses with vehicle systems. This technology enables personalized and immersive content for passengers, focusing on navigation, entertainment, and productivity.

### How does the BMW AR system maintain stability while the car is moving?
The system maintains stability by integrating the XREAL glasses sensor stack with the car's internal systems and utilizing an interior camera. This setup tracks the device's 6DoF (Six Degrees of Freedom) position within the vehicle's space, ensuring AR content remains locked and stable despite the car's motion.

### Which AR glasses are used in the BMW AR Ride project?
The BMW AR Ride project specifically utilizes XREAL glasses, integrating their sensor stack with the BMW vehicle system to facilitate high-performance augmented reality experiences.

### What are the primary use cases for BMW's in-car AR research?
The research focuses on three primary use cases: enhancing passenger productivity, providing advanced navigation assistance, and delivering immersive entertainment experiences.

### Does the BMW AR tracking system work in low-light conditions?
Yes, the system is designed to be functional in low-light environments. It achieves this by using the vehicle's interior camera to track the 6DoF position of the XREAL glasses, ensuring consistent performance regardless of lighting conditions.

## Related Pages
- [BMW x Meta AR Research](/work/bmw-ar-research)
- [Meta Reality Labs](/work/meta-reality-labs)
- [Anthroposense](/work/anthroposense)
- [Work](/work)

## About Joseph Wu
Joseph Wu is a Product Engineer specializing in AI and human-computer interaction through innovative design and coding. His work spans robotics, augmented reality, and AI-driven solutions for technology companies and researchers seeking advanced engineering solutions.